Dieci10 Studio is a London-designed, Milano-based clothing brand founded in 2024 by Emilia Sofri.

Starting with knitwear, it quickly evolved into a full-fledged clothing label, exploring the dynamic interplay of shapes, colors, and textures. With production split between Italy and the UK, the brand plays with the concept of "studio" giving itself space to experiment and grow freely, creating contemporary pieces that celebrates women whom lives the cities; sarcastic, deep, funny, excited, thoughtful, fierce - free to be both strong and weak.

Dieci10 Studio believes in the idea that fashion should be conscious, creative, thoughtful and built to last. All the steps of our production are based in Italy, ensuring the highest quality and craftsmanship, except for our knitwear, which is manufactured in London.

Dieci10 embraces a slow-fashion philosophy, designing garments meant to endure beyond trends and become personal amulets.