Sharp Lines, telemetry pads and fabricated latent space - London based label ‘LAW’ chimes the evocative of menswear designer Cerys Law’s upbringing through crisp silhouettes and austere clinically. 

 A brand DNA cultured from Radiohead’s melancholic back-catalogue, sterile assessment rooms and 00’s dystopian cinema, LAW’s petri dish of references cross-pollinate to create the labels distinct dialogue of ambient body acoustics. Shape manipulating foam inserts on skin-tight jerseys, reversed slings and uniform pleats foster the brands stylistic perspective and invites the wearer into LAW’s minimal yet cerebral terrain.